Opening of the Italian Year in ChinaBeijing-China

The time renews itself

The opening ceremony was created and produced for the Ministry of Foreign Affairs and the Italian Ministry of the Environment to represent the excellence of Italian culture in China. The ceremony was performed based on the aesthetics of the Italian Renaissance of Lorenzo the Magnificent, as well as the celebrations promoted in the city of Florence. Its aesthetic is the one from the "magnificent apparatus" of the Italian Renaissance; in other words, it is the utilization of the architectural space of the square as a scene that engages the audience that enjoys the show as a protagonist. What it is called "the great theater of the world" is the perfect aesthetic of the Renaissance Square.
CCTV broadcasted the show to an audience close to a billion people.

pechino 2006 Opening of the Italian Year in China - Beijing